Physical Elements

“A product’s package design profoundly influences the purchase decision – a key reason why marketers seek to link their various marketing and advertising efforts. While the final decision to buy is triggered by the cumulative effects of advertising, promotion and often prior use of the product, ultimately it is the package design itself that has the final say.” 1


  1. Selling by design: a profile of Peterson Blyth Cato Associates, Inc. 8400000 for Brown & Williamson. Available at: Accessed February 23, 2012.