Denotative Meanings
The cigarette size refers to the length and diameter of the cigarette. Regular sized cigarettes are normally 70 mm long, whereas King Sized cigarettes are typically 84 mm, 100s are approximately 100 mm, and 120s are 120 mm. Slims and Superslims are thinner in diameter than regular cigarettes.
Connotations
Overarching Theme | Sub-Theme | Connotative Chains |
Lifestyle | Glamour / Luxury | Long and slim –> Graceful –> Glamourous
|
Lifestyle | Gender | Slim and Superslim –> Elongated, slender, thin –> Idealized female form
|
Healthfulness | Strength | Longer, thinner cigarette shape –> Elegance, perception of less tar –> Lighter, healthier
|
Notes:
- A Motivational Research Study On The Potentials Of A 100mm Cigarette. Institute For Motivational Research Inc. 1962. http://legacy.library.ucsf.edu/tid/dwu60a00/pdf. Accessed March 30, 2012. ↩
- BAT. Roubicek, H.Project Polaris Product Brief – Revised August 1987. Available at: http://legacy.library.ucsf.edu/tid/wnm76b00/pdf. Accessed February 1, 2012. ↩
- Surwarna, L. Ultra Slims (Capri) Development Strategies. 1987. http://legacy.library.ucsf.edu/tid/wgy01b00/pdf/. Accessed March 30, 2012. ↩
- Meredith Publishing Services. A customized book of recipes and menu suggestions for the customers of Carlton Slims, presented to American Tobacco. 1984. Available at http://legacy.library.ucsf.edu/tid/jcl80f00. Accessed March 30, 2012. ↩