This refers to the plastic wrapping that encases the entire cigarette package when first purchased.
Wrappers create more space upon which companies can promote their brands.
“Employing wrappers as an ad medium enables B.A.T to rapidly launch promotions without having to alter the actual pack design.” 1
|Overarching Theme||Sub-Theme||Connotative Chains|
|Lifestyle||Gamour / Luxury||Du Maurier’s ‘City Series’ plastic wrappers show trendy streets of major Canadian urban centres, such as Toronto’s West Queen West and Montreal’s Le Plateau.
- Advertising Age. BAT uses cigarette wrappers for ads. Available at: http://adage.com/article/news/bat-cigarette-wrappers-ads/12642. Accessed April 25, 2012. ↩