The cigarette descriptor indicates the size or type of the cigarettes contained within. Sometimes the length of the cigarette (e.g. King size) is used as the key descriptor, and in other cases the cigarette’s diameter (e.g. Slim) is used. Other descriptors include ‘premium cigarettes’ or ‘filter cigarettes.’
The cigarette descriptor is very often a function of the cigarette size.
|Overarching Theme||Sub-Theme||Connotative Chains|
|Lifestyle||Luxury / Glamour||‘Premium’ –> High quality –> Luxury|
|Lifestyle||Gender||Size descriptors can communicate gender:
- Project Polaris Product Brief. Legacy Tobacco Documents Library. San Francisco, CA: University of California. Available at: http://legacy.library.ucsf.edu/tid/wnm76b00. Accessed July 22, 2011. ↩
Recommended packing styles for female based private label brand report by Lorillard. Tobacco Documents Library. San Francisco, CA: University of California. Available at: http://legacy.library.ucsf.edu/tid/bdo54a00. Accessed July 22, 2011. ↩
- Amos A, Hagland M. From social taboo to “torch of freedom”: the marketing of cigarettes to women. Tobacco Control 2000;9:3-8. ↩