Hot foil stamping is the application of pigment or metallic foil onto paper. It is achieved by stamping a heated die onto a foil, which adheres to the surface and leaves the design of the die on the paper.
Metallic foils, such as gold leaf, have been used for centuries to adorn objects and convey high stature and richness. The Pharaohs of ancient Egypt used it on furniture and tombs, the monastic communities of the Middle Ages used it to illuminate manuscripts, and dignitaries and elites applied it to letters and invitations. Presently, cigarette brands make use of hot foil stamping, in combination with a number of other design elements, to augment visual presentation.
“Metallics help to indicate premium” 1
- Hampshire M, Stephenson K. Packaging: Design successful packaging for specific customer groups. Switzerland: RotoVision SA. 2007 ↩