The inner foil is typically metalized paper, or a thin layer of a metal that is laminated to a paper substrate, which encases the cigarettes within the box. 1 Denotatively, the foil functions to protect against moisture, deterioration, and loss of aroma. However, as the foils are usually coloured, textured, or otherwise decorated, they also connote ideas beyond their original function – ideas that typically interact with the meanings of elements elsewhere on the pack.
The inner foil typically displays or interacts with branded textual elements (e.g. brand family name, slogans) and/or branded visual elements (e.g. colour, logo). The area of inner foil that is displayed often depends on the pack’s opening style and the shape of the inner frame card (if the pack’s opening style is a flip-top).
|Overarching Theme||Sub-Theme||Connotative Chains|
|Lifestyle||Luxury / Glamour||Plain aluminum foil –> Practical, bland
Foil with colour and/or design –> Aesthetic embellishment, more costly production process –> Luxury
Foil displaying already-luxurious design elements –> Luxury
New inner foil technology –> Investment in innovation, improvement –> Luxury
|Lifestyle||Gender||Inner foil wraps can be gendered by such features as colour, pattern, and printed imagery.
|Healthfulness||Strength||Although the majority of foils possess a metallic finish, some cigarette packs contain paper “foils.”